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Digital Marketing Training in Ranchi
Codezeal Technologies • Ranchi
Digital Marketing Training in Ranchi
Codezeal is a leading digital marketing training centre in Ranchi that provides comprehensive digital marketing training with live projects. Our main focus is to deliver quality training and develop skills in candidates so that they can set great career goals in the future. Our certified program helps you master digital marketing in both theory and real-time execution across limited classroom batches in Ranchi and Jharkhand.
Designed by professional domain experts with years of hands-on experience, you get ready to face the booming industry through live campaign simulations, inbound methodologies, and data-backed performance marketing.
Program Core Pillars
SEO & Inbound Marketing
Master on-page, off-page, technical SEO, keyword research, and high-converting content strategies to rank organically on Google.
Search Engine Marketing (SEM)
Build, optimize, and scale high-ROI Paid Search campaigns, Google Ads, display networks, and smart bidding models.
Social Media Marketing (SMM)
Execute targeted performance ads and organic campaigns across Meta (Facebook & Instagram), LinkedIn, and emerging channels.
Web Analytics & PPC
Track user funnels, optimize conversions (CRO), configure Google Analytics 4, Tag Manager, and measure end-to-end campaign ROI.
Scope of Digital Marketing in Ranchi
Digital marketing is one of the fastest-growing technology domains. In small cities like Ranchi where digitization has been vastly adopted by businesses and IT sectors, the demand for digital marketing skills has speedily grown up. The right training and thorough guidance will help you launch your career in digital marketing sooner. Being a fresher with comprehensive knowledge of digital marketing can provide an opportunity to work for big companies.
Key Benefits of Digital Marketing Training
- Start Your Career: Start your career as a digital marketer in top agencies and enterprises.
- Freelance Opportunities: Eligible to apply for freelancing jobs and independent client retainers.
- Online Monetization: Start earning money online with digital marketing, affiliate funnels, and ad networks.
- Business Growth: Entrepreneurs can promote business on digital platforms and scale products cost-effectively.
Book a Free Technical Consultation
Discuss your career goals, evaluate our live project curriculum, and plan your digital marketing career with our expert mentors.
DIGITAL MARKETING SYLLABUS
DIGITAL MARKETING COURSE SYLLABUS
Module 1
Marketing Fundamentals
Marketing Fundamentals
▸ Introduction to Marketing
▸ Importance and Need of Marketing
▸ Objectives of Marketing
▸ Marketing Process
▸ Types: Traditional & Digital Marketing
▸ Direct & Referral Marketing
▸ Influencer & Affiliate Marketing
▸ Guerrilla Marketing
▸ Introduction to Advertising
▸ Types of Advertising
Module 2
Digital Marketing Basics
Digital Marketing Basics
▸ Introduction to Digital Marketing
▸ Evolution and Benefits of Digital Marketing
▸ Career Scope in Digital Marketing
▸ Search Engine Optimization (SEO)
▸ Search Engine Marketing (SEM)
▸ Social Media Marketing (SMM)
▸ Email & Affiliate Marketing
▸ Influencer & Content Marketing
▸ Video & Mobile Marketing
▸ Display Advertising & Remarketing
Module 3
Social Media Marketing
Social Media Marketing
▸ Introduction to Social Media Marketing
▸ Platforms: Facebook & Instagram
▸ Platforms: LinkedIn, X (Twitter) & Threads
▸ Platforms: Pinterest & YouTube
▸ WhatsApp Business & Telegram
▸ Google Business Profile Integration
▸ Social Media Strategy & Target Audience
▸ Content Planning & Content Pillars
▸ Social Media Calendar Preparation
▸ Engagement & Audience Growth Tactics
▸ Social Media KPIs & Performance Analysis
Module 4
WordPress Website Development
WordPress Website Development
▸ Introduction to WordPress
▸ WordPress Installation and Dashboard
▸ Themes and Customization
▸ Elementor Page Builder
▸ Essential WordPress Plugins
▸ WooCommerce Website Development
▸ WordPress SEO and Performance Optimization
▸ Website Security and Backup
▸ Website Launch and Maintenance
Module 5
Search Engine Optimization (SEO)
Search Engine Optimization (SEO)
▸ Introduction to SEO
▸ Search Engine Working Process
▸ Keyword Research
▸ On-Page SEO
▸ Off-Page SEO
▸ Technical SEO
▸ Google Search Console
▸ Google Analytics 4 (GA4)
▸ Google Algorithm Updates
▸ SEO Audit and SEO Tools
▸ Backlink Building
Module 6
Google Business Profile (GBP)
Google Business Profile (GBP)
▸ Introduction to Google Business Profile
▸ Account Creation and Setup
▸ Business Listing Verification
▸ Profile Optimization
▸ Business Photos and Posts
▸ Products and Services Management
▸ Customer Reviews and Ratings
▸ Performance Insights
Module 7
Google Ads
Google Ads
▸ Introduction to Google Ads
▸ Types of Google Ads Campaigns
▸ Google Ads Account Setup
▸ Campaign Creation and Management
▸ Keyword Planning
▸ Keyword Optimization
▸ Budget and Bidding Basics
▸ YouTube Advertising
Module 8
Meta Ads (Facebook & Instagram Ads)
Meta Ads (Facebook & Instagram Ads)
▸ Introduction to Meta Business Manager
▸ Meta Business Suite
▸ Business Account Setup
▸ Ad Account Creation
▸ Meta Pixel Setup
▸ Campaign Structure
▸ Campaign, Ad Set and Ad
▸ Facebook and Instagram Advertising
Module 9
LinkedIn Marketing
LinkedIn Marketing
▸ Introduction to LinkedIn Marketing
▸ LinkedIn Company Page Creation
▸ Personal Branding
▸ LinkedIn Marketing Features
▸ LinkedIn Algorithm Basics
▸ LinkedIn Premium
▸ Professional Networking and Career Opportunities
Module 10
Email Marketing
Email Marketing
▸ Introduction to Email Marketing
▸ Types of Email Marketing
▸ Email Campaign Creation
▸ Newsletter Creation
▸ Email Automation
▸ Customer Segmentation
▸ Landing Page Creation
▸ Mailchimp Introduction and Practical
Module 11
Google AdSense
Google AdSense
▸ Introduction to Google AdSense
▸ Eligibility Requirements
▸ AdSense Policies
▸ Account Approval Process
▸ Ad Placement
▸ Revenue Optimization
▸ Website Monetization
Module 12
Affiliate Marketing
Affiliate Marketing
▸ Introduction to Affiliate Marketing
▸ Affiliate Commission Models
▸ Affiliate Links and Tracking
▸ Affiliate Marketing Strategies
▸ Networks: Amazon Associates & Impact
▸ Networks: CJ Affiliate & ShareASale
▸ Affiliate Program Registration
▸ Affiliate Product Promotion
Module 13
AI Tools for Digital Marketing
AI Tools for Digital Marketing
▸ Introduction to AI in Digital Marketing
▸ ChatGPT, Google Gemini & Claude
▸ Canva AI, Midjourney & Meta AI
▸ Perplexity AI & Google AI Studio
▸ Gamma AI & Notion AI
▸ Prompt Engineering
▸ AI-Based Content Creation
▸ AI for Social Media Posts, Blogs and Ads
▸ AI-Based Image and Landing Page Creation
Module 14
Freelancing and Client Management
Freelancing and Client Management
▸ Introduction to Freelancing
▸ Platforms: Upwork, Fiverr, Freelancer & LinkedIn
▸ Portfolio Creation
▸ Client Proposal Writing
▸ Client Communication
▸ Project Management
▸ Freelancing Pricing and Payment
▸ Personal Branding
Module 15
Live Projects and Internship
Live Projects and Internship
✔ Business Analysis
✔ Website Audit & SEO Audit
✔ Competitor Research
✔ Social Media Audit
✔ Digital Marketing Campaign Planning
✔ Campaign Execution
✔ Monthly Performance Reporting
✔ Client Presentation
✔ Final Live Project
✔ Internship and Practical Industry Exposure
Final Practical Deliverables: Complete WordPress website, SEO optimization, social media business accounts, Google Business Profile, Google Ads & Meta Ads campaigns, email marketing campaigns, digital marketing strategy for a real business, and final live performance reporting.
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INDUSTRIES WE SERVE
INDUSTRY SPECIFIC TRAINING
Our primary approach is to provide industry-specific training to our learners who have a zeal for working in corporate environments that adhere to respective industries. We offer training which can be acceptable for different industries.
I already had some programming experience – a semester of C (I can use pointers!) and some web development and I found this training program very rewarding.
This is a very good training center for those who want to learn website design. Live project very efficient in understanding and applying the learned concepts.
INTERESTED?
APPLY TODAY FOR DIGITAL MARKETING TRAINING
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